{"id":299,"date":"2026-04-29T14:58:43","date_gmt":"2026-04-29T14:58:43","guid":{"rendered":"https:\/\/disastercare.brandmanagerpro.co.uk\/?page_id=299"},"modified":"2026-04-30T11:36:30","modified_gmt":"2026-04-30T11:36:30","slug":"identity-toolkit","status":"publish","type":"page","link":"https:\/\/disastercare.brandmanagerpro.co.uk\/?page_id=299","title":{"rendered":"Colour"},"content":{"rendered":"\n

Disaster Care Brand Colours<\/h1>\n\n\n\n
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Primary Palette:<\/h2>\n\n\n\n

The primary brand colours should be used wherever the Abodio<\/strong> brand appears.<\/p>\n\n\n\n

The primary blue is the main colour and should be the starting point for all designs and materials. It provides consistency and helps people easily recognise the Abodio<\/strong> brand.<\/p>\n\n\n\n

The secondary colours should be used to support the primary blue. These can be used for highlights or backgrounds to add contrast and visual interest, but these should never replace the primary blue.<\/p>\n\n\n\n

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<\/div>\n\n\n\n
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Primary Blue<\/h3>\n\n\n\n

#00004C<\/strong><\/p>\n\n\n\n

R=0 G=0 B=76<\/p>\n<\/div>\n<\/div>\n\n\n\n

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<\/div>\n\n\n\n
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Secondary Azure<\/h3>\n\n\n\n

#2261FE<\/strong><\/p>\n\n\n\n

R=34 G=97 B=254<\/p>\n<\/div>\n<\/div>\n\n\n\n

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<\/div>\n\n\n\n
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Highlight Blue<\/h3>\n\n\n\n

#C5F4FF<\/strong><\/p>\n\n\n\n

R=197 G=244 B=255<\/p>\n<\/div>\n<\/div>\n\n\n\n

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<\/div>\n\n\n\n
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Base White<\/h3>\n\n\n\n

#FFFFFF<\/strong><\/p>\n\n\n\n

R=255 G=255 B=255<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Colour Usage Guidance:<\/h2>\n\n\n\n
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Colour references for different media<\/strong>:<\/p>\n\n\n\n

CMYK<\/strong> is for four colour process and digital print.
RGB<\/strong> is for onscreen colours, Microsoft Office use RGB colour values
HEX<\/strong> colours are the value used on the Web.
Pantone <\/strong>spot colour is for use when printing one, two or three colour branded jobs or jobs where brand colour is highly important.<\/p>\n\n\n\n

Please note:<\/strong> The Pantone colours will differ depending on whether the job will be printed on coated or uncoated stock. Please use the Pantone Colour Bridge colour, either coated or uncoated depending on stock, for all CMYK jobs.<\/p>\n<\/div>\n\n\n\n

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Contrast & Accessibility<\/h2>\n\n\n\n

When using the Abodio<\/strong> colour palette, always consider colour contrast to make sure content is easy to read for everyone.<\/p>\n\n\n\n

Text should use the approved colour pairings shown below. These pairings have been selected to meet accessibility standards and support clear readability.<\/p>\n\n\n\n

Secondary colours may be used for highlights or accents only. They should not be used for main text.<\/p>\n\n\n\n

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Primary<\/p>\n\n\n\n

19.02<\/strong><\/p>\n\n\n\n

AAA Pass<\/p>\n<\/div>\n\n\n\n

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Secondary<\/p>\n\n\n\n

4.99<\/strong><\/p>\n\n\n\n

AA Pass<\/p>\n<\/div>\n\n\n\n

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HIGHLIGHT<\/p>\n\n\n\n

16.08<\/strong><\/p>\n\n\n\n

AAA Pass<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Downloads<\/h1>\n\n\n\n\n\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Disaster Care Brand Colours Primary Palette: The primary brand colours should be used wherever the Abodio brand appears. The primary blue is the main colour and should be the starting point for all designs and materials. It provides consistency and helps people easily recognise the Abodio brand. The secondary colours should be used to support […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":273,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bb_user_role":"Administrator","footnotes":""},"class_list":["post-299","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=299"}],"version-history":[{"count":0,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/299\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/273"}],"wp:attachment":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}