{"id":301,"date":"2026-04-29T15:00:15","date_gmt":"2026-04-29T15:00:15","guid":{"rendered":"https:\/\/disastercare.brandmanagerpro.co.uk\/?page_id=301"},"modified":"2026-04-30T11:53:25","modified_gmt":"2026-04-30T11:53:25","slug":"typography","status":"publish","type":"page","link":"https:\/\/disastercare.brandmanagerpro.co.uk\/?page_id=301","title":{"rendered":"Typography"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h1 class=\"wp-block-heading\">Primary Brand Typface<\/h1>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets-e1777476823289.jpg\" alt=\"\" class=\"wp-image-302\"\/><\/figure>\n\n\n\n<p><strong>Avenir<\/strong> is the primary typeface that has been assigned for use across all collateral and brand application under <strong>Abodio.<\/strong> This should be used in both print and digital contexts for all items at all levels of application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--70)\">Best Practice Type Scaling<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"8000\" height=\"4500\" src=\"https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets2.jpg\" alt=\"\" class=\"wp-image-303\" srcset=\"https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets2.jpg 8000w, https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets2-300x169.jpg 300w, https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets2-1024x576.jpg 1024w, https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets2-768x432.jpg 768w, https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets2-1536x864.jpg 1536w, https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets2-2048x1152.jpg 2048w, https:\/\/disastercare.brandmanagerpro.co.uk\/wp-content\/uploads\/2026\/04\/Abodio-Brand-Portal-Assets2-600x338.jpg 600w\" sizes=\"auto, (max-width: 8000px) 100vw, 8000px\" \/><\/figure>\n\n\n\n<p>When using the <strong>Avenir<\/strong> typeface, make sure text is sized and spaced clearly so it is easy to read and understand.<\/p>\n\n\n\n<p>Good spacing and clear size differences help people recognise what information is most important, such as headings, subheadings, and body text.<\/p>\n\n\n\n<p>This visual reference should be used as a guide for best practice when applying typography across all <strong>Abodio<\/strong> materials. It helps ensure written content is clear, consistent, and accessible.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h1 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--60)\">Downloads<\/h1>\n\n\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Primary Brand Typface Avenir is the primary typeface that has been assigned for use across all collateral and brand application under Abodio. This should be used in both print and digital contexts for all items at all levels of application. Best Practice Type Scaling When using the Avenir typeface, make sure text is sized and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":273,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bb_user_role":"Administrator","footnotes":""},"class_list":["post-301","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=301"}],"version-history":[{"count":0,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/301\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/273"}],"wp:attachment":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}