{"id":36,"date":"2025-12-01T13:09:59","date_gmt":"2025-12-01T13:09:59","guid":{"rendered":"https:\/\/disastercare.brandmanagerpro.co.uk\/?page_id=36"},"modified":"2026-04-30T08:21:46","modified_gmt":"2026-04-30T08:21:46","slug":"colour-pattern","status":"publish","type":"page","link":"https:\/\/disastercare.brandmanagerpro.co.uk\/?page_id=36","title":{"rendered":"Colour"},"content":{"rendered":"\n

Disaster Care Brand Colours<\/h1>\n\n\n\n
\n

Primary Palette:<\/h2>\n\n\n\n

The primary brand colours should be used wherever the Disaster Care<\/strong> brand appears.<\/p>\n\n\n\n

The primary green is the main colour and should be the starting point for all designs and materials. It provides consistency and helps people easily recognise the Disaster Care<\/strong> brand.<\/p>\n\n\n\n

The secondary colour should be used to support the primary green. It can be used for highlights or backgrounds to add contrast and visual interest, but it should not replace the primary green.<\/p>\n\n\n\n

\n
\n
<\/div>\n\n\n\n
\n

Primary Green<\/h3>\n\n\n\n

#062726<\/strong><\/p>\n\n\n\n

R=6 G=39 B=38<\/p>\n\n\n\n

C=87 M=61 Y=66 K=70<\/p>\n\n\n\n

PANTONE 316<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n
\n

Secondary Green<\/h3>\n\n\n\n

#76FB8F<\/strong><\/p>\n\n\n\n

R=118 G=251 B=143<\/p>\n\n\n\n

C=46 M=0 Y=66 K=0<\/p>\n\n\n\n

PANTONE 353<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n
\n

Base White<\/h3>\n\n\n\n

#FFFFFF<\/strong><\/p>\n\n\n\n

R=255 G=255 B=255<\/p>\n\n\n\n

C=0 M=0 Y=0 K=0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Complementary Palette:<\/h2>\n\n\n\n

The complementary colour palette should not replace the primary brand colours.<\/p>\n\n\n\n

Instead, it should be used to support the main colours when additional variety is needed. This is most appropriate for infographics, charts, and similar materials that require more than one supporting colour.<\/p>\n\n\n\n

These colours help create clear visual differences between elements, while keeping the overall look consistent with the Disaster Care<\/strong> brand.<\/p>\n\n\n\n

\n
\n
<\/div>\n\n\n\n
\n

Complementary Teal<\/h3>\n\n\n\n

#27D69B<\/strong><\/p>\n\n\n\n

R=39 G=214 B=155<\/p>\n\n\n\n

C=65 M=0 Y=56 K=0<\/p>\n\n\n\n

PANTONE 3395<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n
\n

Complementary Green<\/h3>\n\n\n\n

#AAEF60<\/strong><\/p>\n\n\n\n

R=170 G=239 B=96<\/p>\n\n\n\n

C=35 M=0 Y=81 K=0<\/p>\n\n\n\n

PANTONE 367<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n
\n

Complementary Yellow<\/h3>\n\n\n\n

#EFD457<\/strong><\/p>\n\n\n\n

R=239 G=212 B=87<\/p>\n\n\n\n

C=8 M=12 Y=79 K=0<\/p>\n\n\n\n

PANTONE 128<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
<\/div>\n\n\n\n
\n

Complementary Orange<\/h3>\n\n\n\n

#FF955A<\/strong><\/p>\n\n\n\n

R=255 G=149 B=90<\/p>\n\n\n\n

C=8 M=51 Y=69 K=0<\/p>\n\n\n\n

PANTONE 1565<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Colour Usage Guidance:<\/h2>\n\n\n\n
\n

Colour references for different media<\/strong>:<\/p>\n\n\n\n

CMYK<\/strong> is for four colour process and digital print.
RGB<\/strong> is for onscreen colours, Microsoft Office use RGB colour values
HEX<\/strong> colours are the value used on the Web.
Pantone <\/strong>spot colour is for use when printing one, two or three colour branded jobs or jobs where brand colour is highly important.<\/p>\n\n\n\n

Please note:<\/strong> The Pantone colours will differ depending on whether the job will be printed on coated or uncoated stock. Please use the Pantone Colour Bridge colour, either coated or uncoated depending on stock, for all CMYK jobs.<\/p>\n<\/div>\n\n\n\n

\n

Contrast & Accessibility<\/h2>\n\n\n\n

When using the Disaster Care<\/strong> colour palette, always consider colour contrast to make sure content is easy to read for everyone.<\/p>\n\n\n\n

Text should use the approved colour pairings shown below. These pairings have been selected to meet accessibility standards and support clear readability.<\/p>\n\n\n\n

Secondary and complementary colours may be used for highlights or accents only. They should not be used for main text.<\/p>\n\n\n\n

\n
\n

Primary<\/p>\n\n\n\n

15.84<\/strong><\/p>\n\n\n\n

AAA Pass<\/p>\n<\/div>\n\n\n\n

\n

Secondary<\/p>\n\n\n\n

12.04<\/strong><\/p>\n\n\n\n

AAA Pass<\/p>\n<\/div>\n\n\n\n

\n

Complementary<\/p>\n\n\n\n

8.43<\/strong><\/p>\n\n\n\n

AAA Pass<\/p>\n<\/div>\n\n\n\n

\n

Complementary<\/p>\n\n\n\n

11.48<\/strong><\/p>\n\n\n\n

AAA Pass<\/p>\n<\/div>\n\n\n\n

\n

Complementary<\/p>\n\n\n\n

10.73<\/strong><\/p>\n\n\n\n

AAA Pass<\/p>\n<\/div>\n\n\n\n

\n

Complementary<\/p>\n\n\n\n

7.31<\/strong><\/p>\n\n\n\n

AAA Pass<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

Downloads<\/h1>\n\n\n\n\n\n
<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Disaster Care Brand Colours Primary Palette: The primary brand colours should be used wherever the Disaster Care brand appears. The primary green is the main colour and should be the starting point for all designs and materials. It provides consistency and helps people easily recognise the Disaster Care brand. The secondary colour should be used […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":35,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bb_user_role":"Administrator","footnotes":""},"class_list":["post-36","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36"}],"version-history":[{"count":0,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/36\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/35"}],"wp:attachment":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}