{"id":51,"date":"2025-12-02T11:42:57","date_gmt":"2025-12-02T11:42:57","guid":{"rendered":"https:\/\/disastercare.brandmanagerpro.co.uk\/?page_id=51"},"modified":"2025-12-02T14:29:28","modified_gmt":"2025-12-02T14:29:28","slug":"tone-of-voice","status":"publish","type":"page","link":"https:\/\/disastercare.brandmanagerpro.co.uk\/?page_id=51","title":{"rendered":"Tone Of Voice"},"content":{"rendered":"\n

Our tone of voice is how we bring our mission to life. Every message \u2014 internal or external \u2014 should embody care, expertise, innovation, and resilience.<\/strong><\/p>\n\n\n\n

1. Our Voice at a Glance<\/h1>\n\n\n\n

Disaster Care\u2019s tone of voice reflects our mission to deliver disaster recovery with care, expertise, and innovation \u2014 putting people first and building resilience for the future. It should always be:<\/strong><\/p>\n\n\n\n

\n
\n

1.<\/strong><\/p>\n\n\n\n

Caring & Reassuring<\/h2>\n\n\n\n

Empathy and dignity in every word.<\/p>\n<\/div>\n\n\n\n

\n

2.<\/strong><\/p>\n\n\n\n

Expert & Confident<\/h2>\n\n\n\n

Technical authority without arrogance.<\/p>\n<\/div>\n\n\n\n

\n

3.<\/strong><\/p>\n\n\n\n

Purposeful & Clear<\/h2>\n\n\n\n

Plain English, especially in times of stress.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

4.<\/strong><\/p>\n\n\n\n

Sustainable & Responsible<\/h2>\n\n\n\n

Reflecting our ESG commitments.<\/p>\n<\/div>\n\n\n\n

\n

5.<\/strong><\/p>\n\n\n\n

Independent & Values-Led<\/h2>\n\n\n\n

Principled, family-rooted, never transactional.<\/p>\n<\/div>\n\n\n\n

\n

6.<\/strong><\/p>\n\n\n\n

Innovative & Progressive<\/h2>\n\n\n\n

Leading the way in training, technology, and standards.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

2. Tone by Audience<\/h1>\n\n\n\n
\n
\n
\n

1.<\/strong><\/p>\n\n\n\n

Customers (Homeowners & Businesses)<\/h2>\n\n\n\n

Tone:<\/strong> Human, supportive, reassuring.
Style:<\/strong> Speak directly about outcomes (your home, your family, your community).
Example:<\/strong> \u201cWe\u2019re here to restore not just property, but peace of mind and confidence.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

2.<\/strong><\/p>\n\n\n\n

Insurance & Supply
Chain Partners<\/h2>\n\n\n\n

Tone:<\/strong> Professional, efficient, expert.
Style: <\/strong>Emphasise quality, ESG, compliance, and innovation.
Example:<\/strong> \u201cOur independence and expertise deliver
right-first-time results that protect reputations and
minimise cost.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n

3.<\/strong><\/p>\n\n\n\n

Internal Network
& Colleagues<\/h2>\n\n\n\n

Tone:<\/strong> Inclusive, motivational, empowering.
Style:<\/strong> Use \u201cwe\u201d and \u201cyou\u201d language to build ownership.
Example:<\/strong> \u201cEvery time you step into a customer\u2019s
home, you restore more than property \u2014 you restore resilience.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

4.<\/strong><\/p>\n\n\n\n

Board &
Strategic Audiences<\/h2>\n\n\n\n

Tone:<\/strong> Visionary, ambitious, evidence-led.
Style:<\/strong> Demonstrate leadership, growth, and ESG responsibility.
<\/p>\n\n\n\n

Example:<\/strong> \u201cBy embedding sustainability at our core, we are building the UK\u2019s most resilient disaster recovery community \u2014 and sharing our expertise globally.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

3. Style Rules<\/h1>\n\n\n\n
\n
\n

Clarity over jargon<\/h2>\n\n\n\n

Plain English unless compliance demands otherwise.<\/p>\n<\/div>\n\n\n\n

\n

Positive framing<\/h2>\n\n\n\n

Focus on resilience, recovery, and outcomes, not just disaster.<\/p>\n<\/div>\n\n\n\n

\n

Evidence-led<\/h2>\n\n\n\n

Reference training, data, ESG commitments.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Consistency<\/h2>\n\n\n\n

Echo straplines where relevant:<\/strong>
\u201cResilience Restored\u201d<\/strong> (emotive rallying cry) | \u201cDisaster Recovery Leaders\u201d<\/strong> (descriptor strapline)<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

4. Vocabulary<\/h1>\n\n\n\n
\n
\n

Use confidently:<\/strong> restore, resilience, protect, expertise, dignity, care, innovation, partnership, integrity, future, confidence.<\/p>\n<\/div>\n\n\n\n

\n

Avoid where possible: <\/strong>cold or transactional terms such as cases, jobs, assets, claims handlers when speaking to the public.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\n\n\n\n

5. Applying Our Tone<\/h1>\n\n\n\n
\n
\n

1.<\/strong><\/p>\n\n\n\n

Customer Email<\/h2>\n\n\n\n

Empathetic opening, clear next steps.<\/p>\n<\/div>\n\n\n\n

\n

2.<\/strong><\/p>\n\n\n\n

LinkedIn Post (Insurers)<\/h2>\n\n\n\n

Highlight expertise, ESG, efficiency.<\/p>\n<\/div>\n\n\n\n

\n

3.<\/strong><\/p>\n\n\n\n

Internal Comms<\/h2>\n\n\n\n

Motivational, reinforcing shared mission.<\/p>\n<\/div>\n\n\n\n

\n

4.<\/strong><\/p>\n\n\n\n

Press\/PR<\/h2>\n\n\n\n

Authoritative, visionary, sector-leading.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Our tone of voice is how we bring our mission to life. Every message \u2014 internal or external \u2014 should embody care, expertise, innovation, and resilience. 1. Our Voice at a Glance Disaster Care\u2019s tone of voice reflects our mission to deliver disaster recovery with care, expertise, and innovation \u2014 putting people first and building […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":38,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bb_user_role":"Administrator","footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51"}],"version-history":[{"count":0,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/51\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=\/wp\/v2\/pages\/38"}],"wp:attachment":[{"href":"https:\/\/disastercare.brandmanagerpro.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}