Primary Brand Typface
Avenir is the primary typeface that has been assigned for use across all collateral and brand application under Abodio. This should be used in both print and digital contexts for all items at all levels of application.
Best Practice Type Scaling
When using the Avenir typeface, make sure text is sized and spaced clearly so it is easy to read and understand.
Good spacing and clear size differences help people recognise what information is most important, such as headings, subheadings, and body text.
This visual reference should be used as a guide for best practice when applying typography across all Abodio materials. It helps ensure written content is clear, consistent, and accessible.