Disaster Care Brand Colours
Primary Palette:
The primary brand palette for Disaster Care should be used in all instances of brand application. In all cases, the Primary green should serve the foundation of all brand visuals and materials, with the secondary to be used as a highlight or background colour for variety in the output.
Primary Green
#000000
R= G= B=
C= M= Y= K=
PANTONE 0000
Secondary Green
#000000
R= G= B=
C= M= Y= K=
PANTONE 0000
Base White
#000000
R= G= B=
C= M= Y= K=
Complementary Palette:
The complementary palette should never be used in place of the primary brand colours, but instead should be used as a supporting visual element to add colour differentiation in infographics and similar applications which require multiple secondary colours.
Complementary Teal
#000000
R= G= B=
C= M= Y= K=
PANTONE 0000
Complementary Green
#000000
R= G= B=
C= M= Y= K=
PANTONE 0000
Complementary Yellow
#000000
R= G= B=
C= M= Y= K=
PANTONE 0000
Complementary Orange
#000000
R= G= B=
C= M= Y= K=
PANTONE 0000
Colour Usage Guidance:
Colour references for different media:
CMYK is for four colour process and digital print.
RGB is for onscreen colours, Microsoft Office use RGB colour values
HEX colours are the value used on the Web.
Pantone spot colour is for use when printing one, two or three colour branded jobs or jobs where brand colour is highly important.
Please note: The Pantone colours will differ depending on whether the job will be printed on coated or uncoated stock. Please use the Pantone Colour Bridge colour, either coated or uncoated depending on stock, for all CMYK jobs.
Contrast & Accessibility
When utilising the Disaster Care colour palette, it is important to consider contrast levels in relation to accessibility guidelines to ensure all output is compliant. The pairings below should be used for text with the opportunity to use the secondary or complementary swatches as a highlight only.
Primary
15.84
AAA Pass
Secondary
12.04
AAA Pass
Complementary
8.43
AAA Pass
Complementary
11.48
AAA Pass
Complementary
10.73
AAA Pass
Complementary
7.31
AAA Pass