Tone Of Image
Our photography style is documentary and authentic. It focuses on the intersection of advanced technical capability and care. We do not use staged stock photography; instead, we capture our team in the midst of their work, highlighting the care, precision, and expertise required to restore order.
Subject Focus: Images should highlight the hands-on nature of our work. Whether it is heavy industrial cleaning, on site or delicate textile restoration, the focus remains on the skill of the technician and the specific tools of the trade.
Atmosphere: The lighting should be natural and ambient, reflecting the reality of workshop and on-site environments. The tone is industrious, clean, and professional.
Composition: Use a shallow depth of field (blurred background) to draw attention to the subject’s expression or the specific task at hand. This creates a sense of intimacy and focus.
Safety & Professionalism: Proper PPE (Personal Protective Equipment) should always be visible where required, reinforcing our commitment to safety and procedure.
‘Care in Action’ Imagery
Our imagery must go beyond documenting the technical aspects of our work. “Care in Action” captures the intersection where professional expertise meets human empathy. These images tell the story of restoring peace of mind, not just repairing property.
Calm Authority: In scenes of disruption (flooding/damage), our team should appear composed and in control, serving as anchors of stability.
Connection Over Equipment: The focal point is always the human interaction—eye contact, active listening, and comforting gestures. Machinery and specialist equipment is secondary unless specified.
Visible Progress: Backgrounds should display active restoration work to signal that the solution is underway.
Visual Style: Use warm, natural lighting and candid composition to create a mood that is authentic and hopeful, never clinical. or ‘staged’.
Technical Guidance
For any professionally produced documentation, when possible, photographers should be used as a rule. To ensure brand consistency please follow the styling guidelines set out below.
Colour – Warm natural tones avoiding high key over exposure on images.
Composition – Try to avoid having the main focus at the centre of the image. This allows for more flexibility when using for marketing items such as posters, leaflets and banners.
Light – Lighting is key, all images should be shot in a way that uses as much natural light as possible.
Focus – Images should be shot from a viewpoint that creates a light, interesting image, with the main focus being clear, try to adjust the depth of field.
Filter – Avoid using filters (instagram) to manipulate images.
Minimum Image Sizes
Images need to be shot at high resolution and where possible in RAW format, however high quality jpegs are suitable.
Images for web should be no bigger than 1200px x 1200px at 72ppi.
Please try to avoid taking photos on a smart phone for commercial use. Photographs can be taken on smart phones for use on social media platforms.