Tone Of Image
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
‘Care in the Community’ Imagery
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Technical Guidance
For any professionally produced documentation, when possible, photographers should be used as a rule. To ensure brand consistency please follow the styling guidelines set out below.
Colour – Warm natural tones avoiding high key over exposure on images.
Composition – Try to avoid having the main focus at the centre of the image. This allows for more flexibility when using for marketing items such as posters, leaflets and banners.
Light – Lighting is key, all images should be shot in a way that uses as much natural light as possible.
Focus – Images should be shot from a viewpoint that creates a light, interesting image, with the main focus being clear, try to adjust the depth of field.
Filter – Avoid using filters (instagram) to manipulate images.
Minimum Image Sizes
Images need to be shot at high resolution and where possible in RAW format, however high quality jpegs are suitable.
Images for web should be no bigger than 1200px x 1200px at 72ppi.
Please try to avoid taking photos on a smart phone for commercial use. Photographs can be taken on smart phones for use on social media platforms.